By Jim Barosko, Ed.S., school psychologist, Minneapolis Public Schools
It was recently announced that a popular US Army ad campaign would be phased out. The slogan goes something like "Be all that you can be - in the Army." As a school psychologist, one of the greatest challenges all of us face is to communicate with stakeholders (staff, parents and students) what we do. More precisely, we need to communicate "all that we can be," given permission and time to do so.
Despite the US Army’s need to change marketing strategies, such a campaign appears more important than ever for school psychologists, with the seemingly ever increasing push for us to perform standardized tests (regardless, it appears, of the need!). I’ve been
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